Birla Sun Life Insurance Company Limited is a joint venture between The Aditya Birla Group, one of the largest business houses in India and Sun Life Financial Inc., a leading international financial services organization. The company pioneered the unique Unit Linked Life Insurance Solutions in India. Within 4 years of its launch, BSLI has cemented its position as a leading player in the Private Life Insurance Industry. There has been focus on Investment Linked Insurance Products, supported with protection products to maintain leadership in product innovation. The company has a capital base of Rs. 1274.5 crores as on 31st March 2008. BSLI has covered more than 2 million lives since it commenced operations. And its customer base is spread across more than 1500 towns and cities in India. BSLI has a market share of 8.15% amongst private life insurance players as compared to BSLI's market share for Q1 FY 2007-08, which was 4.9%, indeed a significant leap.