AMFI Code of Conduct
Our Commitment to Ethical Mutual Fund Distribution | AMFI Code of Conduct for
Intermediaries
RLP SECURITIES PVT LTD | ARN-29900 | Initial Reg: 10-Jun-2008 | Valid Until:
24-Jul-2028
RLP SECURITIES PVT LTD (ARN-29900) is a SEBI-regulated, AMFI-registered Mutual Fund
Distributor. We are committed to conducting our business in accordance with the AMFI Code of Conduct
for Mutual Fund Intermediaries at all times. The following 10 principles form the foundation of our
professional practice and our commitment to every investor we serve.
Regulatory Basis: This Code of Conduct is prepared in accordance with the AMFI
Master Circular (January 2026), SEBI Master Circular for Mutual Funds, and the AMFI Code of Ethics
and Conduct for Intermediaries. Verify our ARN registration at amfiindia.com.
Our 10 Commitments — AMFI Code of Conduct
| Principle |
Our Commitment at RLP SECURITIES PVT LTD |
| 1. Integrity & Ethical Conduct |
We maintain the highest standards of personal and professional ethics in all dealings with
investors, Asset Management Companies, Registrar & Transfer Agents, and regulatory
authorities at all times.
We will never engage in fraudulent, deceptive, or manipulative practices of any nature. All investor communications are honest, accurate, and complete.
|
| 2. No Splitting of Investor Applications |
We never split investor applications to earn higher transaction charges or commissions. Each
investor transaction is processed accurately and as a single transaction reflecting the
investor's actual intention.
Splitting of applications is a regulatory violation under AMFI guidelines and SEBI regulations. We strictly prohibit this practice.
|
| 3. Accurate KYC & Application Processing |
All investor personal details, KYC information, and application forms are filled accurately
and completely. We never tamper with, alter, or submit false documentation of any
kind.
We ensure that all application forms are filled by investors themselves or under their direct supervision. No pre-signed or blank forms are accepted.
|
| 4. Valid NISM Certification & EUIN |
All personnel conducting Mutual Fund transactions hold valid NISM Series V-A Mutual Fund
Distributor certifications and Employee Unique Identification Numbers (EUINs) as required by
AMFI regulations.
EUIN is recorded on every transaction. Certifications are renewed before expiry. No transactions are processed by uncertified staff.
|
| 5. KYD (Know Your Distributor) Compliance |
We maintain full compliance with AMFI's KYD (Know Your Distributor) norms at all times. ARN
registration details, contact information, and business details are updated promptly at
every renewal and whenever changes occur.
ARN is renewed before expiry. All changes in firm details are communicated to AMFI within the prescribed timelines.
|
| 6. No Mis-Selling or Misrepresentation |
We never mis-sell, conceal material risks, or misrepresent any Mutual Fund scheme or
financial product to investors. Investor interest is always placed above our commercial
considerations and commission income.
Every recommendation is based on the investor's documented risk profile, financial goals, and investment horizon — never on commission rates received from AMCs.
|
| 7. Anti-Money Laundering (AML) Compliance |
We collect all required KYC documents and conduct AML checks as mandated under the
Prevention of Money Laundering Act 2002 (PMLA) and SEBI / AMFI AML guidelines before
processing any investor transaction.
Suspicious transactions are reported as required. We maintain all KYC records for the minimum prescribed period of 8 years.
|
| 8. Full Regulatory Cooperation |
We cooperate fully and promptly with AMCs, AMFI, SEBI, IRDAI, and all other regulatory and
statutory authorities at all times. All regulatory requests, queries, and inspections are
responded to within prescribed timelines.
We maintain all records as required by regulatory authorities and make them available on request without delay.
|
| 9. Commission Clawback Compliance |
We promptly refund commissions to Asset Management Companies in all clawback situations as
prescribed by SEBI and AMFI regulations. Commission clawbacks are processed without delay or
dispute.
We maintain records of all transactions to facilitate accurate clawback calculations and do not attempt to avoid legitimate clawback obligations.
|
| 10. Investor Education & Awareness |
We actively promote investor awareness and financial literacy. We encourage all investors to
read scheme-related documents carefully before investing, understand the risks associated
with their investments, and make informed investment decisions.
We conduct Investor Awareness Programmes (IAPs) as part of our commitment to AMFI's investor education mandate. We share educational content regularly with our investor community.
|
❌ Practices We Strictly Prohibit
- Splitting of investor applications to earn higher transaction charges
- Recommending schemes based on commission rates instead of investor suitability
- Mis-selling, misrepresentation, or concealment of material risks
- Accepting or soliciting non-cash benefits, gifts, or incentives from AMCs
- Processing transactions through uncertified staff without valid NISM / EUIN
- Sharing investor data with third parties without explicit consent
- Submitting false, incomplete, or tampered KYC / application documents
- Accepting signed blank forms or authorisation letters from investors
AMFI's Expectations from Distributors
| What AMFI Expects from Every Registered
MFD
|
| Act in Best Interest |
Always act in the best interest of investors — never prioritise your own commercial interest
over investor welfare
|
| Full Disclosure |
Disclose all material information including commission, conflicts of interest, and scheme
risks to investors
|
| Suitability Assessment |
Assess investor risk profile, financial goals, and investment horizon before making any
recommendation
|
| Regular Review |
Conduct periodic portfolio reviews with investors and recommend rebalancing when required
|
| Complaint Handling |
Handle all investor complaints promptly, fairly, and within the prescribed timelines |
| Records Maintenance |
Maintain all investor records, KYC documents, and transaction records for minimum 8 years
|
| Regulatory Updates |
Stay updated with all SEBI and AMFI regulations and implement changes within prescribed
timelines
|
| Professional Development |
Maintain valid NISM certifications and continuously upgrade professional knowledge and
skills
|
Formal Pledge — AMFI Code of Conduct
ARN-29900
I,
Dr. R M C V Prasada Rao, Managing Director on behalf of
RLP Securities Pvt Ltd, hereby formally pledge to:
✓ Uphold all 10 principles of the AMFI Code of Conduct at all times
✓ Place investor interest above all commercial considerations
✓ Maintain the highest standards of professional ethics and integrity
✓ Comply with all SEBI and AMFI regulations promptly and completely
✓ Never engage in mis-selling, misrepresentation, or market manipulation
✓ Treat every investor with fairness, transparency, and respect
This pledge is made voluntarily and unconditionally. Any violation of this Code of Conduct may be
reported to AMFI at
igrc@amfiindia.com or to SEBI at
scores.sebi.gov.in.
Dr R M C V Prasada Rao
Managing Director
RLP Securities Pvt Ltd
ARN-29900
Registered Address
Registered Office : 402, Nirmal Towers, Dwarakapuri Colony, Punjagutta, Hyderabad - 500082.
AMFI Registered Number - 29900 (ARN valid upto 24th July 2028) - AMFI-Registered Mutual Fund Distributor since June 2008.
Name: Ch.V.A. Varaprasad,
Mobile No.: 9393136201,
EUIN No. E029651
E-mail: rlpwealth@rlpsec.com
Website : https://www.rlpsecurities.com/
Verify this registration: You can verify RLP SECURITIES PVT LTD's ARN
registration, validity, and details at amfiindia.com → Find a Mutual Fund Distributor →
Enter ARN-29900. Report any violation of this Code of Conduct to AMFI at
igrc@amfiindia.com or 1800-270-7000.
Official AMFI Documents & References
Last Updated: July 2026 | AMFI Code of Conduct for Intermediaries | Subject to
revision as per AMFI/SEBI regulatory updates.